Cleanse…

We were approached by a local company in Greenwich to advise them on their business strategies and marketing efforts. In order to understand any company the first step is always looking at the product or service. In this instance the product is a “cleanse”. For three days you “feed your body with nutrient rich live juices and whole food… the end result is a blissful sense of vitality and well being”. Bottom line – you don’t eat food for three days and instead drink healthy, organic fruit, vegetable and nut juices. It sounds easier than it is – especially when the night time rolls around and your kids are in the kitchen hanging out eating ice cream and cookies!! Think that is exactly the point. The cleanse is a clean experience. You actually feel healthy. What a cleanse makes you realize is just how many processed foods and drinks you consume every day. If nothing else, it gets you on a more thoughtful track – one that makes shopping at Whole Foods worth the extra cost~~!!