Corporate Rebrand

Field & Stream is an iconic, American brand with extremely high brand awareness. The opportunity to extend the brand into many relevant product categories is huge. Before that work could begin, it was critical to review and relaunch the corporate brand identity via logo, graphic standards, brand values.

A new look and feel was developed, a new web site created and launched and brand books were developed to clearly define the Field & Stream brand.

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Home

The Field & Stream Home Collection was developed and created as a collection of furniture and home accessories that is as much at home outside as it is inside. The products had to pass the litmus test of durability, functionality, comfort and great design.

Three collections were developed as a start: Mountains, Oceans and Gardens.

The initial concepts were tested and received extremely high post visual marks making this line extremely interesting to retailers.

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Hospitality

The concept for the Great American Field & Stream Lodge was developed to capture the growing market trend of outdoor enthusiasts. The Lodge is a place for outdoorsmen, women and children to vacation and enjoy the outdoors. The Field & Stream Lodge offers authentic experiences across all classes of hospitality.



Health And Beauty

Health and Beauty Collection under development. A unique range of outdoor care products for hotels and a full range, sold at retail.